News from AdBrite: Improving your conversions and more

February 1st, 2008 · No Comments

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News from AdBrite

January 2008

Dear AdBrite Customer,

Greetings from AdBrite! We’ve introduced this monthly newsletter to keep you up to date on developments at AdBrite. You’ll also find handy tips to improve your marketing campaigns or make more money as a publisher.

Regards,
Paul Levine
VP of Marketing

IN THIS ISSUE

AdBrite Ranked Among Top Four Ad Networks

Add a Conversion Code to Improve Performance

Run Super Bowl-Style Ads at a Fraction of the Cost

AdBrite Ranked Among Top Four Ad Networks

Great news! AdBrite was recently ranked among the top four ad networks by page-views. We served ads on over 25 billion page-views in the month of December 2007. Only Yahoo!, Google, and AOL’s Advertising.com served ads on more pages.

ComScore, the company that reported these statistics, is a recognized authority in online audience measurement. But we credit you, our community, for this great achievement and strong growth.

With Yahoo!, Google, and AOL as our peer group, we like to think we’re keeping good company at the top. Interested? Read more here.

Add a Conversion Code to Improve Campaign Performance

For advertisers, adding an AdBrite conversion code can help you be more successful by providing statistics on actual purchases and subscriptions, in addition to impressions and clicks.

Adding a free conversion code to your site is easy. Once you’ve done it, you’ll see conversions and CPA (cost-per-action) by site and by ad variation right in the Advertiser dashboard on the AdBrite website. This way you can pause sites or portions of your campaign that are driving fewer conversions, and shift spend to portions of your campaign that are most effective.

For a full explanation of how conversion codes work, check out this post on the AdBrite blog. Or just go ahead and add that code.

Run Super Bowl-Style Ads at a Fraction of the Cost

By now, you’ve probably heard of our innovative Full Page Ad format. It helps publishers generate revenue on your sites without using in-page real estate, and offers advertisers a highly-engaging format that can leverage your existing landing page creative.

But did you know that AdBrite’s Full Page Ad rivals the famous Super Bowl Ad in reach and engagement? We did the math, and so have big brand advertisers like GM, Verizon and Target, who’ve been using Full Page Ads to maximize exposure and return on investment.

With 79 million users in the AdBrite network, there’s never been a better time for you to get in the game and create a Full Page Ad campaign!

Quick links

AdBrite Home | Manage Ad Campaigns | Publisher Dashboard | AdBrite Blog