Adam’s Blog

SUMMARY: Point-of-sale advertising is a well-established tactic in retail stores. Now, some ecommerce sites are bringing this strategy to the digital world. See how Expedia Inc. uses its Web reach to offer several display ad options to brands that want to target Expedia site visitors when they’re researching a trip or booking a hotel. When [...]

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SUMMARY: The explosion of advertising and marketing channels has increased competition for the consumers’ attention. Breaking through the noise and conveying your brand’s message has never been so hard. Read a brand marketing expert’s take on the three factors that are essential to a well-rounded branding strategy. The world of advertising is a noisy place. [...]

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Mobile Marketing Insights: Consumer Habits, Ad Standards, and More SUMMARY: Mobile marketing requires marketers to reconsider several factors when building campaigns. They include the technology’s advantages, limitations, and the audience’s browsing habits. As marketers gain experience in the channel, key insights are emerging. Uncover which factors a major mobile marketer considers the most important when [...]

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