SUMMARY: Point-of-sale advertising is a well-established tactic in retail stores. Now, some ecommerce sites are bringing this strategy to the digital world. See how Expedia Inc. uses its Web reach to offer several display ad options to brands that want to target Expedia site visitors when they’re researching a trip or booking a hotel. When [...]
Tags: Ad Tech·Newsletter
SUMMARY: Display ads that can be customized on the fly to be more relevant to the viewer are more likely to be clicked than generic ads. But customization is not always an option in every marketing plan. You don’t have to sacrifice reach for customization any more. Find out how an advertising network is helping [...]
Tags: Ad Tech
SUMMARY: The explosion of advertising and marketing channels has increased competition for the consumers’ attention. Breaking through the noise and conveying your brand’s message has never been so hard. Read a brand marketing expert’s take on the three factors that are essential to a well-rounded branding strategy. The world of advertising is a noisy place. [...]
Tags: Ad Tech·Newsletter
Building Brand by Giving Value: 5 Tips SUMMARY: Television commercials, online banner ads, billboards; they’ve all been proven to help marketing. But how much value do these ads offer customers? Wouldn’t customers be happier with your brand if they engaged with it in a fun or useful way? Dig into these tips for providing customers [...]
Tags: Ad Tech
Mobile Marketing Insights: Consumer Habits, Ad Standards, and More SUMMARY: Mobile marketing requires marketers to reconsider several factors when building campaigns. They include the technology’s advantages, limitations, and the audience’s browsing habits. As marketers gain experience in the channel, key insights are emerging. Uncover which factors a major mobile marketer considers the most important when [...]
Tags: Ad Tech·Newsletter
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