Adam’s Blog

Since PayPerPost initially launched advertisers have been requesting the ability to target blogs based on actual traffic and influence. In the past we have provided you with Alexa and Google PR as a means to estimate these measurements. However, as savvy marketers, we all know these rankings leave something to be desired. A site with a PR 5 can have 10,000 visitors a month or 100 visitors a month. And, Alexa’s toolbar sampling method is not necessarily representative of real traffic.

Now there is a more complete solution: IZEA RealRank. As a result, participating bloggers within the PayPerPost system have installed the IZEA Toolkit (ITK) to enable RealRank on their blogs. This piece of code allows us to report back actual traffic data and use that data to rank blogs based on the following criteria:

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

More information here: http://community.izea.com/blog/2007/11/what-is-izea-re.html

All the blog data is fed into our system and we calculate a relative number based on the metrics above. As an advertiser you can now choose to segment based on a RealRank number of 1-10. Each number represents 10% of the active users reporting with RealRank. If you want to limit your Opportunity to the top 20% of blogs select a RealRank of 8, for top 40% select 6 and so on.

Our goal is to provide you with the best possible social media marketing tools. You will see additional information like actual pageviews, visitors and traffic demographics in SocialSpark, our next generation platform coming in January. Thank you for your continued support. Check it out now!

http://www.payperpost.com

Happy Holidays,

Ted Murphy
Founder/CEO
IZEA - Innovations in Social Media

web:: http://www.izea.com
blog:: http://blog.izea.com
video:: http://www.rockstartup.com
The Consumer Generated Advertising Network
150 North Orange Avenue • Suite 304
Orlando, Florida 32801

Tags: ITK, IZEA, PayPerPost, RealRank

The Article was First Published in Adam’s Blog<http://en.w757.com>

Link to the Original Page: http://en.w757.com/target-based-on-actual-traffic-with-realrank/

Related Post

• November 2, 2007 -- PayPerPost is Now IZEA
• November 22, 2007 -- The TACK: SocialSpark Lights the Way